Often a new ecommerce business has to try different things to figure out what works best for their target audience. In both your products and in how customers react to your products, don’t be afraid to experiment. The ROI on UX investment is 9,900%! Experiment Make sure that your customer enjoys interacting with your digital presence. 90% of users won’t return to your site if they have a bad experience. UX is one of the most important factors in your ecommerce business’ success. Though each business has given us distinct lessons to learn, there are also five top tips for ecommerce success inspired by the brand examples above. Instead of panicking, think about what can be done, and while you’re getting those ducks in order, keep open communication with your customers. Be agile – Things are going to go wrong, especially when you’re under pressure.Spicy honey wasn’t exactly a household condiment but it looked so striking that it got attention. Be bold – MixedMade’s ideas came from combining things they loved.What lessons can be learned by MixedMade’s success? They made sure to blog every minute of the 30-day launch prep to give new ecommerce business owners a window into what’s involved, what works, and what doesn’t. Founders Morgan Newman and Casey Elsass and partner Ted Barbeau were determined to show that it’s never been so easy to run a successful ecommerce business. MixedMade made sure that it sourced as much as it could for fulfilling the glut in orders, and sent out personalized messages to the customers who would get their shipments a few days late.īut the success wasn’t just about selling spicy honey. There were so many orders that PayPal temporarily froze its account because the rate of sales was so unusual (don’t worry, PayPal unfroze it!). To say the launch was a success would be the understatement of the year. MixedMade’s spicy honey grabbed headlines at its launch.

Hilarious articles including an interactive voting for the greatest mustache of all time tournament.But it also focused on giving value to their current customers, where it really excels with: Over the years Beardbrand has experimented – it tried selling backpacks, wallets, sunglasses, and other things – so don’t fret if you’re still undecided about which type of ecommerce business you want to commit to!īeardbrand soon discovered the company worked best when streamlined to well-made grooming products. Eric felt it was time to bust stereotypes about facial hair.Īlthough Beardbrand now has a turnover of $120k a month, it had to find its way. He wanted the world to know that beards weren’t unkempt and lazy, but stylish and professional with the right grooming. But founder Eric Bandholz had a strong epiphany – after he decided to grow a beard 10 years ago, he found it completely revolutionized how he lived life. Austin-based Beardbrand had a rocky start as a Shark Tank reject.

Running success story